“Didier Grossemy is looking to share the secret to how he transformed his body in 6 months.”
Six years ago Didier Grossemy was told by his doctors that his health was at risk if he did not start addressing his increasing weight. In fact Didier Grossemy was 40kg overweight, suffering from high blood pressure, with blood cholesterol levels through the roof and more than likely destined for a heart attack.
This was a real wake up call for Didier Grossemy. I knew I had to do something dramatic. I had to change. I spent a year trying everything to loose weight, the latest diets, fad workouts and supplements. All with no success! I was on the verge of giving up. It all seemed too hard! At the beginning of 2003 a friend told me about an ancient Eastern breathing and exercise program that claimed it could help you burn fat and lose weight. Being desperate and having nothing to loose I decided to try and find out more. In my research I discovered that ancient Yogi’s and Shaman monks had all used the integration of breathing and exercise to regulate their weight. Armed with this knowledge I began experimenting with various Eastern practices with some initial good results. In my research I discovered that ancient Yogi’s and Shaman monks had all used the integration of breathing and exercise to regulate their weight. Armed with this knowledge I began experimenting with various Eastern practices with some initial good results. I then uncovered some information about a US breathing and exercise program that seemed very similar to the one my friend had mentioned. Then in September 2003 I uncovered some information about a US breathing and exercise program that seemed very similar to the one my friend had mentioned. Blending what I had already learned with this new information I designed my own integrated breathing and exercise program, the forerunner to the SlimBody4Life Method. Within weeks of starting this new, some would say radical program, I started noticing changes, I felt energised and could feel my body beginning to transform. The changes became even more dramatic when I began following a higher protein and low to moderate sugar carbohydrate Eating Plan designed for me by former World Iron Woman Champion, Samantha O’Brien. Month by month I saw the weight begin to drop away and my body beginning to transform. Looking at myself in the mirror 6 months from the day I started I was amazed with the change. I couldn’t believe what I saw. I was 40kg’s lighter and had a completely new body. More importantly I felt great! Today, looking at my old photo’s I can’t believe what I see. I truly am a different person. I am now committed to sharing the secret of my success with everyone who like me has struggled with weight loss, burning fat and regaining their health. This amazing program worked for me and I believe it will work for others.
Didier’s Statistics • Age: 48 • Height: 5ft 10 or 179cm • Starting weight: 125kg • Finishing Weight: 85kg • Went from a Size 44 to 34 • Lost 120cm around his body

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Didier Grossemy Clients

Didier Grossemy introduce you to some of his clients. Didier Grossemy prestigious clients list expand from small businesses to large fortune 500 corporations. “Didier Grossemy” says that the size of the business is not relevant to the size of the effort, the challenge is always to build up a digital brand that respond to the market. Didier Grossemy has spent over 15 years in cultivating the art of digital communications.

Ferrari and Maserati

Didier Grossemy is looking after all digital communications, web technologies and events of Italia Motori. This long and successful relationship is empowering the company with campaigns to drive traffic and sales to the group.

Florabelle

Florabelle is Australia largest flower distributor. The platform empower the company with an e-commerce platform that streamlines all processes. Resulting in time saving, increase revenues and of course efficiencies.

Hoselink

Hoselink is the inventor of a worldwide patented system. Didier Grossemy, built a series of websites that replaces the entire physical distribution network by a robust e-commerce platform.

Nationa College Australia

An educational portal powered by a powerful Content Management System (CMS).

My Brands Club

Didier Grossemy created this unique brand, concept, design and sales system which empowers users to purchase brand products for a limited time at reduce price. The system features a multi Vendor environment which allows every vendor to manage their products within a common store.

Article written by:didier grossemy |didier grossemy blog| didier grossemy CEO

Didier Grossemy – Are you talking to mums?

Didier Grossemy says; Are you talking to mum?

Didier Grossemy says. Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands.

They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it.

Today the digital age is not any longer just driven from children looking at games or business people searching the next opportunity but from mums around the world.

Time poor, they are the prime consumers on the internet, as we know mums are “Jack of all trade”; taking the children to schools, buying and preparing food, going to work, looking after her hubby, clothe ironing, cleaning and … should I go any further to say that women these days are overly busy. So this brings me to what I have preached for fifteen years, the Internet not only save you money and save the trees but revolutionise your time management.

According to the “Moms In Business Network” mums purchasing power accounts for nearly $1.6 trillion in annual spending and is equal to Great Britain’s 2007 total purchasing power. “EMarketer” forecasts that moms will account for 39.6 million of the online audience by 2012. Further, women make 80 percent of the household purchases and commonly buy for three or more people. With this much influence over consumer purchases, the ability to effectively market to and harness this purchasing segment has a huge impact on brands’ bottom line.

Brands must take a step forward in creativity to engage with this already dominant market.

So what sort of creativity is required to engage?

I believe that the most important is to create a platform that opens conversation. If you are a manufacturer of nappies, you may want to create a “Baby Club” that will have some great subjects to help busy mums and allowing them to share their own problems while in the same time you may want to add a shopping cart so busy mums can purchase the products of the same companies while enjoying a conversation with new found friends.

Like in real life people engage at the Café by exchanging conversation around a drink. You must create a social environment that triggers the input of the viewers and in term bring more people to the brand through smart referral functionalities.

Brand association, social marketing and e-commerce functionalities are a powerful mix for busy mums.

Article written by:

didier grossemy | didier grossemy blog | didier grossemy CEO

Didier Grossemy – Are you talking to mums?

Didier Grossemy says; Are you talking to mum?

Didier Grossemy says. Some of the major brands have educated children to their products from the very young age, and I don’t think I need to give you any examples of those brands.

They know very well that parents will have no choice but to comply with their wants and later the same children becoming parents will do exactly the same. Yeah! Very smart and we all fall for it.

Today the digital age is not any longer just driven from children looking at games or business people searching the next opportunity but from mums around the world.

Time poor, they are the prime consumers on the internet, as we know mums are “Jack of all trade”; taking the children to schools, buying and preparing food, going to work, looking after her hubby, clothe ironing, cleaning and … should I go any further to say that women these days are overly busy. So this brings me to what I have preached for fifteen years, the Internet not only save you money and save the trees but revolutionise your time management.

According to the “Moms In Business Network” mums purchasing power accounts for nearly $1.6 trillion in annual spending and is equal to Great Britain’s 2007 total purchasing power. “EMarketer” forecasts that moms will account for 39.6 million of the online audience by 2012. Further, women make 80 percent of the household purchases and commonly buy for three or more people. With this much influence over consumer purchases, the ability to effectively market to and harness this purchasing segment has a huge impact on brands’ bottom line.

Brands must take a step forward in creativity to engage with this already dominant market.

So what sort of creativity is required to engage?

I believe that the most important is to create a platform that opens conversation. If you are a manufacturer of nappies, you may want to create a “Baby Club” that will have some great subjects to help busy mums and allowing them to share their own problems while in the same time you may want to add a shopping cart so busy mums can purchase the products of the same companies while enjoying a conversation with new found friends.

Like in real life people engage at the Café by exchanging conversation around a drink. You must create a social environment that triggers the input of the viewers and in term bring more people to the brand through smart referral functionalities.

Brand association, social marketing and e-commerce functionalities are a powerful mix for busy mums.

Article written by: didier grossemy | didier grossemy blog | didier grossemy CEO

Didier Grossemy – Six Steps to a Successful Home Page

Didier Grossemy says, this can be a distinct competitive advantage for you… meaning converting or not and of course getting a return on your investment.

Step #1. Ask yourself a few questions

• Why are you building a website or landing page?
  
• What will be your expected conversions?

1. E-commerce — adding an item to a shopping cart and beginning the checkout process.
2. Lead generation — filling out a registration form to accept an offer (generally free) with the implicit understanding that this may lead someday to a sale.
3. Branding/education — spending a significant amount of time examining and/or interacting with content on the site that the Home page is a gateway for
4. Relationship — opting-in to receive communications from the brand/publisher on an ongoing basis.
5. Membership — registering to actively use the site on an ongoing basis in exchange for either payment, an implied agreement to view advertising, or to allow one’s activity data to be measured.
6. Viral — telling personal and professional contacts about the Home page, perhaps via an email tool, blog links, word-of-mouth, etc.

Step #2. Selecting URLs

One big mistake is to assume that a home page or website for that matter can handle two or three different conversion goals.

Sorry but, if you are in business you must know that it is all about converting….

1. This is quite crucial. I recommend you to find a name that will reflect your main activity promoted on the landing page or your website, which means search engines will find your webpage based on the specific of the name and key word density of the same inside your main page.
2. Consider having as many URL’s as you have activities, this will spawn additional traffic and direct visitors accordingly to their needs, thus growing your conversion rate.

Step #3. Demographic research

1. Get into your prospect’s mind, who will be my client?
2. Is my product or services suited for the demographic that I am reaching out with my communication strategy
3. Create a profile of your perfect converter. If you have more than one, look at each profile and decide which the biggest market is. Then construct your home page for that particular one and ignore the ancillaries.
4. Don’t construct a page to appeal broadly across a wide variety of “typical” users. It won’t appeal to anyone at all and your conversions will suffer.
5. You have 0-8 seconds to convince visitors this page is for them and them alone.

Here is the interesting part… At most they’ll read 15-30 words.

Step #4. Graphic elements, layout, and form design

1. Make a list of all the specific elements that have to be included on the page such as your graphics, imagery (people don’t read) calls to action guiding to registration form or purchase page
2. Have a strong sentance that say something like “ We Make It Happen” or “use a few “magic” key words
3. Make sure that your phone number is displayed in a prominent location (not hidden), yes right at the top of your page so you don’t have to spend 3 minutes finding it, remember they are only on your site for 0-8 seconds.

Step #5. Copywriting

1. Your headline copy. Like a newspaper or magazine editorial, the headline is the most important, make sure that it has a “newsworthy” appeal; chock and surprise your visitors
2. Your calls to action need to be prominent
3. Body copy: subheads, bulleted lists, guarantees, testimonials, explanations and descriptions, etc.

Bad news! Only 15-20% of your visitors will read part of this copy.

Step #6. Testing, measuring, and tweaking

• Make sure that Google Analytics or other measurement tools are setup on your site, then review the following:
• eCommerce — eg. Sales as a percent of total visitors.
• Lead generation — Leads as a percent of total visitors, estimated sales value per average lead generated by traffic source.
• Branding/education — Percent of total visitors who stay longer than 30 seconds, the percent over one minute.
• Relationship — Percent of return versus one-time visitors.
• Viral — Emails with tell-a-friend tools.

Article written by: didier grossemy |didier grossemy blog| didier grossemy CEO

Didier Grossemy – 15 Golden Business Rules

Didier Grossemy says “This is business basics 101. Yet most of businesses don’t do it”

1. It is 5 times easier to sell something else to your existing customers than to get a new customer.
2. If you have an established business 70% of your advertising money should be spent on re-selling to your existing customers.
3. Where possible only sell to people who want what you have
4. If you need to get new customers, by far the best (and cheapest) way is to offer a free sample of your product or service.
5. When promoting your products find the “right appeal”.
6. The more information you give in your ads, the more you’ll sell.
7. Research clearly shows that ads that look like editorial articles get 500% more readership than ads that obviously look like ads.
8. Never ever run any advertisement without monitoring the response.
9. Monitor everything you do to promote your business.
10. Don’t try to be creative or original.
11. Use benefit headlines in all your ads.
12. Client testimonials increase credibility – and sales.
13. Test every ad, sales letter or marketing campaign before betting your house (or your business future) on it.
14. Don’t listen to opinions and advice from well meaning friends, family and business associates.
15. Need more help? Contact us

Didier Grossemy and X2 Digital – As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies. Call us! on +61…

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didier grossemy | didier grossemy blog | didier grossemy CEO

Didier Grossemy : Customer Loyalty Programs

Didier Grossemy says :
You may spend 5 to 10 times as much acquiring new customers as you will retain existing ones.

You will work hard and spend a lot of money to get customers to use your services or buy your products. It only makes sense to put an appropriate amount of effort into retaining those customers so that your company may enjoy long-term repeat business.

Your customers have more information today than ever before. Many are Internet savvy and all are out to find the best deal for them. One proven way to improve your chances of customer retention is through a carefully constructed customer loyalty program.
Quick tips:

* Identify and retain your best customer segments
* Extract more value from your customers
* Communicate more effectively one-on-one with your customers
* Estimate the value of your customers by segment
* Derive an allowable cost-per-new-customer
* Improve your brand or company image

Need professional help?
As web sites and Internet marketing become more complex, a growing number of businesses are discovering the value of outsourcing the implementation and management of their Web 2.0 initiatives to trusted service providers that employ a staff of people with a full range of competencies.

Article written by:

didier grossemy | didier grossemy blog | didier grossemy CEO

What are the consequences of this social behaviour? Didier Grossemy

Are we connected or socially disconnected…

I personally believe that technology has reduced our social capital—the relationships that bind people together and create a sense of community. Consequences include decreased civility, loss of behavioural boundaries and increased crime. We must find ways to deal with our profound loss of social connectedness.

Even though technological advances have contributed significantly to the problem of isolation, the emphasis on individualism in today’s society has compounded it.

Pappano believes that often we may want to connect with others and to have deep and meaningful relationships, but we want it on our own terms. “We have moved from a society in which the group was more important than the individual,” she says, “to one in which the central figure is the self. … From the ashes of duty we have risen to claim not merely a healthy dose of freedom but individual supremacy. … We want success, power, and recognition. We want to be able to buy or command caring, respect, and attention. And today so many of us feel deserving of the service and luxuries once accorded a privileged few. We may live in a more egalitarian society, but we have become puffed full of our own self-worth.”

She believes that the concept of self-sacrifice is no longer a significant part of our modern cultural makeup and is often seen as weakness, not strength. More and more people are evaluating their relationships in terms of cost-benefit analysis and weighing friendship in light of investment and return. Today, instead of considering others, people are more likely to put their own needs first and ask, “What’s in it for me?”

As a result, many are experiencing a new loneliness that stems from being overcommitted and under connected. And increasingly we are being led into a social isolation that we barely notice. As Miller says, “little by little, isolation becomes familiar, even normal. Sadly, even loneliness becomes like the wallpaper in your room; you don’t even really notice it’s there.”
Is it because we want more? Of course it is…

Journalist Laura Pappano (The Connection Gap) examines the impact of the market-driven frenzy to have increasingly more. As we cut ourselves off from one another, we are surrounding ourselves with the newest and latest gadgets and material comforts. Not only do we want these things, however; we want them now. Like Gleick, Pappano believes that “speed has become the Holy Grail.

We want faster service, faster computers, faster fast food, and faster athletes. The pace is so frenetic that speed that is merely linear is no longer speedy. Speed must now have bulk. It is not enough for one thing to be done fast; many things must be done fast at the same time or in such tight sequence that one nearly cuts short the next.”

Multitasking, a term coined by computer scientists in the 1960s to express the ability of a computer to perform multiple operations simultaneously, is now applied to the human machine. Because it is possible to do several things at a time, we try to cram in as much as possible.
As Gleick writes, “These days it is possible to drive, eat, listen to a book, and talk on the phone, all at once, if you dare. No segment of time—not a day, not a second—can really be a zero-sum game.”

Article written by:

didier grossemy | didier grossemy blog | didier grossemy CEO

Didier Grossemy – How to build a Unique Selling Proposition

Didier Grossemy says that when using the Digital space to comunicate you have a very short time to make an impression and create an understanding of your offer. A matter of fact studies shows that you only have 6.3sec before they leave your page. It is crucial for your customers to understand that they are getting a service or product that has a unique value/selling proposition . Didier Grossemy provides you below a simple way to build it and start e-transforming your business
Feature	What does it do? What is it called? What so special?
Perception	What can you safely claim?
Problems Solution	Is there a problem to fix ? Does our product or service fixing it?
Function	How does it resolve the problem?
Advantage	Having it versus not having it? How does it fix your problem?
Benefit	How does it make my life better? WHAT IS IN FOR ME?
Need Fulfilled	What emotional or perceived need is fulfilled by this benefit?
Proof	What is the proof or fact?
Your USP should be short, sharp and deliver a clear message to your target market.
Emotion	By creating emotional needs you generate the needs to have.
USP’s Role	Capturing your attention Building credibility Engaging with customers Creating demand Adding perceived value
Didier Grossemy says, remember, most clients don’t understand your benefits unless you clearly spell it out, so constantly presenting your USP on your web pages and digital marketing activities will create clarity about your company. Article written by: didier grossemy | didier grossemy blog | didier grossemy CEO